Author name: Martin Lindstrom

Brandwashed: Must-Read Books on the Secrets of Branding

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What is Branding Branding refers to the process of creating and establishing a unique and recognizable identity for a product, company, or individual in the market. It involves the strategic creation and development of attributes, values, and messaging that differentiate and position the brand in the minds of consumers. Branding aims to create a strong […]

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Delivering Exceptional Customer Service: Insights from Small Data by Martin Lindstrom

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What is Customer Service Customer service refers to the assistance and support provided by a company to its customers before, during, and after their purchase or use of the company’s products or services. It involves engaging with customers to address their queries, solve problems, and ensure customer satisfaction. Effective customer service entails being responsive, empathetic,

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