Clayton M. Christensen

Building a Positive Mindset: Essential Books on Positive Psychology

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How Will You Measure Your Life by Clayton M. Christensen, James Allworth, Karen Dillon Summary Reasons for Recommendation The Power of Your Subconscious Mind by Joseph Murphy Summary Reasons for Recommendation The Code of the Extraordinary Mind” by Vishen Lakhiani is a self-help book that challenges the traditional belief systems and societal conditioning. Lakhiani, the […]

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Enhance Leadership Skills with The Innovator’s Solution Book Recommendation

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What is Management Management refers to the process of planning, organizing, directing, and controlling the efforts of individuals and groups within an organization to achieve specific goals and objectives. It involves making decisions, allocating resources, coordinating activities, and leading and motivating employees to accomplish organizational goals efficiently and effectively. Managerial tasks may include strategic planning,

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Maximize Business Growth: The Sales Bible by Jeffrey Gitomer

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What is Marketing Marketing is the process of promoting and selling products or services to consumers. It involves activities such as market research, product development, advertising, branding, and sales. The goal of marketing is to attract, engage, and retain customers, ultimately driving business growth and profitability. It encompasses various strategies and tactics to reach target

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Mastering the Art of Marketing: Insights from ‘The Attention Merchants’ by Tim Wu

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What is Marketing Marketing is the process of promoting and selling products or services to customers. It involves activities such as market research, product development, pricing, advertising, promotion, and distribution. The goal of marketing is to understand the needs and wants of customers and to create and deliver value to them in order to achieve

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Co-Opetition: The Game-Changer for Thriving in Business Strategy

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What is Business Strategy Business strategy is a plan of action or a set of decisions and actions undertaken by a business to achieve specific goals and objectives. It involves determining the direction and scope of the business, making decisions on allocating resources, crafting a competitive advantage, and positioning the business within the market. Business

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Mastering Branding: Essential Books Every Entrepreneur Should Dive Into

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What is Branding Branding is the process of creating a unique and identifiable image or identity for a product, company, organization, or individual. It involves creating a distinct name, logo, design, symbol, or combination of these elements that represent the essence and values of the entity it is associated with. Branding is essential for establishing

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A Definitive Guide: Books That Shape Your Decision-Making Abilities

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What is Decision-making Decision-making is the process of choosing among alternative options or courses of action. It involves gathering and evaluating information, analyzing potential outcomes, and selecting the most appropriate choice based on factors such as preferences, goals, and constraints. Decision-making can range from simple, everyday decisions to complex, strategic decisions in various domains such

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Exploring the Bright Side: Must-Read Books on Positive Psychology

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What is Positive Psychology Positive psychology is a branch of psychology that focuses on understanding and cultivating positive emotions, character traits, and well-being. It emphasizes studying and promoting the factors that contribute to people’s happiness, fulfillment, and thriving, rather than only focusing on addressing mental illness or dysfunction. Positive psychology examines topics such as positive

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Inspirational Reads: Books to Uplift with Positive Psychology Insights

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What is Positive Psychology Positive psychology is a branch of psychology that focuses on understanding and cultivating human strengths, happiness, well-being, and optimal functioning. It emphasizes studying and promoting positive emotions, positive character traits, and positive institutions and communities. Unlike traditional psychology that primarily focuses on treating mental illnesses and addressing negative experiences, positive psychology

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Contagious

Unleashing Success: Essential Business Strategy Books to Propel Your Career

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What is Business Strategy Business strategy is a long-term plan of action designed to achieve specific goals and objectives of a business. It provides direction and guidance on how to allocate resources, make decisions, and capitalize on opportunities to create a sustainable competitive advantage. Business strategy involves analyzing the internal and external environment, identifying key

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